You will learn how to improve your idea, conduct customer discovery, build a minimum viable product, gain valuable user feedback, develop a business strategy and how to pitch your idea to customers and investors.
Whether you have an idea or need an idea, session 1 teaches you how to look for insights, discover opportunities and improve your idea through ideation. It also introduces you to the cohort experience and connects you with other like-minded people.
In this session we dive into customer discovery by helping you define who your real customer is by looking closely at what problem you are solving, how often they encounter that problem and how your solution will benefit them.
Through a series of mapping techniques, you will gain a better grasp of your user’s needs, their engagement with the problem you are solving and how your solution can impact them. This will lead to a better understanding in how you can talk to and connect with your user at a deeper level.
A minimum viable product (MVP) is a prototype that allows you to test your idea with real users to learn how well it solves their problem and gain valuable feedback. Depending on your idea, there are many ways to tackle this. This session will help you identify the best way to create an MVP for your idea.
In this session you will learn key ways to gain valuable feedback, including seeking customer validation. One of the best ways to reduce risk is to simply talk with your users, get them to try your product or service and see first-hand if they truly value your solution to their problem.
Learn the basics of skillfully crafting and telling your brand story starting with establishing what your brand stands for, what makes it unique and why your customers will care.
Discover your true value proposition, what will make you stand out and make customers respond. Develop a business model canvas to help you chart your next moves and build a formal strategy around.
This is the culmination of all your hard work and an opportunity to announce to the world that you are ready for business. You will pitch to a live audience that will help you get the word out about your business and can potentially help grow your business through key introductions and even investment.
ignitor is a pre-seed accelerator through Wichita State University Office of Innovation and New Ventures and is funded in part by an EDA grant.